MarTech & Customer Experience

Turn every signal into a one-to-one moment.

We design and ship end-to-end marketing technology stacks — unifying identity, activating audiences in real time, and wiring measurement back into the model. Adobe, Salesforce, Braze, Segment, Snowflake, or custom — orchestrated as one brain.

Customer Journey Orchestrator
Live decisioning pipeline
Streaming
Stage 1 / 5

Capture

Anonymous → known. Web, mobile, offline signals unified in real time.

Live metric
3.4M events/day
3.4MEvents processed per day
92%Identity match rate across channels
147Behavioral micro-segments live
+38%Customer lifetime value lift
What we build

A full-stack marketing operating system

From first-party data capture to revenue attribution, we stitch the tools your teams already use into a single decisioning layer — so marketing, product, and data all work off the same profile.

01
hub

Customer Data Platform

Unify web, mobile, CRM, POS, and server-side events into a durable identity graph — with consent and regional residency built in.

  • Segment, RudderStack, mParticle, Tealium
  • Snowflake / BigQuery / Databricks as source of truth
  • Identity stitching: deterministic + probabilistic
02
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Personalization & Decisioning

Next-best-action and next-best-offer models that serve the right content per visitor, per channel, in under 150ms.

  • Adobe Target, Optimizely, Dynamic Yield
  • Custom NBA models on your warehouse
  • Edge personalization via Cloudflare / Fastly
03
campaign

Journey Orchestration

Design multi-step, cross-channel journeys that branch on real-time behavior — not yesterday's batch export.

  • Braze, Iterable, Salesforce Marketing Cloud
  • Adobe Journey Optimizer
  • Triggered email, SMS, push, in-app, web
04
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Paid Media & Audiences

Suppress, expand, and re-target from first-party data — without leaking PII. Full Conversions API coverage.

  • Meta CAPI, Google Enhanced Conversions
  • TikTok, LinkedIn, Reddit server-side events
  • Lookalike modeling off warehouse cohorts
05
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Attribution & Incrementality

Multi-touch attribution, geo-lift tests, and cohort LTV analysis that actually close the loop back to activation.

  • Marketing mix modeling (Bayesian)
  • Geo lift + holdout experiments
  • LTV-to-CAC cohort dashboards
06
verified_user

Consent, Privacy & Governance

GDPR, CCPA, and HIPAA-aligned consent collection, purpose tagging, and deletion pipelines wired end-to-end.

  • OneTrust, Didomi, Transcend
  • Consent-aware event pipelines
  • Right-to-delete automation
Platforms we deploy

Best-in-class tools, composed into one stack

We are platform-aware, not platform-religious. We will recommend — or rip out — any tool based on where your customers and data actually live.

hub
01 / layer
Customer data
Segment
mParticle
RudderStack
Tealium
Snowflake
BigQuery
Live in production
route
02 / layer
Orchestration
Braze
Iterable
Adobe Journey Optimizer
Salesforce Marketing Cloud
Klaviyo
Live in production
auto_awesome
03 / layer
Personalization
Adobe Target
Optimizely
Dynamic Yield
Contentful
Contentstack
Live in production
insights
04 / layer
Analytics & BI
Amplitude
Mixpanel
GA4
Heap
Looker
Hex
Live in production
Proven across industries

MarTech built for the messiness of real businesses

From regulated enterprises to DTC challengers — our playbooks ship faster because they are rooted in the realities of each vertical.

Vertical · 01
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Retail & DTC

Replatformed a $400M retailer off a legacy ESP onto a composable CDP + Braze stack — cutting send cost 38% and lifting repeat purchase rate.

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Outcome shipped
+22% repeat-purchase rate
Vertical · 02
account_balance
Financial services

Deployed consent-first onboarding journeys for a top-10 US bank with full auditability and policy-as-code controls.

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Outcome shipped
100% SOC 2 + GLBA aligned
Vertical · 03
local_hospital
Healthcare

HIPAA-aligned CDP + patient journey engine for a national provider network — zero PHI in ad platforms, rich personalization in-app.

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Outcome shipped
3.1x portal engagement
Vertical · 04
flight
Travel & hospitality

Real-time disruption journeys for an airline — auto-rebook, refund, and rebooking-offer orchestration across email, SMS, and app.

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Outcome shipped
-41% contact center volume
Vertical · 05
subscriptions
Media & subscription

Churn-risk scoring + winback journeys for a streaming brand. 19% of at-risk subscribers saved through automated interventions.

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Outcome shipped
+19% winback rate
Vertical · 06
apartment
B2B SaaS

PLG-aligned lifecycle: product events piped from the app into decisioning — account-level journeys that coordinate marketing and CS.

trending_up
Outcome shipped
2.4x activation velocity
Frequently asked

Questions we hear on every first call

Yes — that is most of our work. We are tool-agnostic and spend more time making the stack you already bought actually deliver than we do replatforming. We will also tell you, honestly, when a tool is blocking your roadmap.
Consent-first, always. We wire purpose tags into the pipeline so downstream activation respects user choice by default, and we automate right-to-delete against your warehouse, CDP, and downstream destinations.
Yes. We build composable CDPs on Snowflake, BigQuery, and Databricks using Hightouch, Census, or custom reverse-ETL so your audiences are defined once and activated everywhere.
Cohort LTV, incremental revenue, contribution margin per audience, and downstream product engagement. We instrument those from day one, so you can see the business impact — not just channel vanity metrics.
A focused CDP + first orchestrated journey is usually 6–10 weeks. Full personalization + measurement layer typically lands in the 3–5 month range, shipping value every two weeks.

Ready to make your stack earn its keep?

Book a 45-minute MarTech audit. We will map your current stack, find the three highest-leverage fixes, and leave you with a prioritized 90-day plan — even if you never hire us.